Advertising is a funny business. Clients, people, even jobs come and go, often arbitrarily. It’s an atmosphere that leads to a constant feeling of impermanence.
You might be happy in your job today, but who knows what tomorrow might bring? A better job might come your way, with more money and better clients. Or your agency might lose their biggest money maker and close up shop entirely.
Stay in the business long enough and you end up feeling like a vagabond, at least spiritually speaking.
It becomes tough to get attached to a place. You’re always looking forward to the next big thing or planning an escape route.
That’s the world I’ve lived in for the last fifteen years.
But now? Now I’m working for a university. An altogether different sort of world.
People can, and often do, spend their entire career there.
They have no problem looking five, ten, even twenty years down the road. They’re firmly planted, and happy to be so.
It’s a world view I’m trying to embrace.
I can stop thinking about what improvements would make my house more attractive to a seller and start thinking about what would make me happy.
I can stop wondering when I’m going to have to leave my friends behind and start looking forward to watching their children grow up.
I can plant sticks in my yard and dare to think that I’ll still be around when they are, in fact, real trees.
I can set down roots. If I want to.
It’s a weird feeling.