Hey, did you know the Giants won the Super Bowl last night? I missed it, because I was too busy reading my Twitter stream. It was full of rants, raves and kudos…but mostly rants.
Why? Because, as usual, there was plenty of sex…and a lot of sexism.
From the BJ-promising Teleflora ad to the just plain unbelievable Go Daddy ad (how big were the money trucks that parked on their lawns, anyway?), sex was everywhere.
It’s really not all that surprising, when you think about it. The Super Bowl is, well, the Super Bowl of television advertising. The teams working on those ads are encouraged (perhaps even required) to be outrageous.
But there’s also a lot of money on the line. A whole hell of a lot of money. Which means the ads damn well better get results.
Sex (and sexism) is the easy way out.
No, really. It is. I mean, come on. How much press has Go Daddy gotten today? How many people have watched the Teleflora ad on YouTube? A lot. A whole hell of a lot.
We might not like what they’re saying, but we’re talking about it – on Twitter, in board rooms and at the playground.
That, my friends, is what those big ass brands call results.
Is it right? No. Will it change? Well, that depends on us.
We women are powerful beings. Thanks to the outrage that shook the social media sphere, the Susan G. Komen Foundation restored their funding to Planned Parenthood after only a handful of days.
And you know who was doing most of that raging? Us.
So, if we want brands and their advertising agencies to stop taking the easy way out, to actually come up with kick ass creative that rocks on its own merit, rather than because of some almost bare titties (yeah, I said it), we need to put our money (and keyboards) where our mouths are.
We can do anything. We just have to want it bad enough.
I’ll leave you with this ad. My favorite. There are no boobies here. Just vampires. Proof, in other words, that sex isn’t the only thing that sells. Who wants to sign a petition asking ad agencies to put more vampires on television? I’ll start it.