As many of you know, I’m a copywriter. Which means, of course, I sell ideas. And those ideas? Are only good if you can clearly describe them in a sentence or two – fast enough to be sold during an elevator ride.
Oh, the elevator pitch. Many well-loved ideas have died a fast, though not painless, death because of my inability to describe them quickly enough. Over the years, I’ve gotten better at it. In fact, in my professional life, I try not to present any concept before I give it the elevator test.
But my blog?
My blog has never been subjected to that particular test. So when people ask me what I blog about, I hem and haw and give them a muddled answer. “Well, I blog about my baby and my family, but I’m not a true mommy blogger, because that’s not all I talk about. I post videos and write comedy sketches, and write about work…” By this point, most folks get a glazed look in their eyes and I give up.
This lack of focus is probably why publishers and PR folks aren’t exactly clamoring for my attention.
So today I spent some time thinking about it. I even took a ride in the elevator at work, looking for inspiration (which is especially dumb, considering I work on the second floor of a two story building).
I came up with a few ideas:
“A cranky copywriter turned mommy writes to keep her sanity.”
“A blog all about life, love and the pursuit of advertising.”
“The adventures of a clueless new mom struggling to navigate motherhood, wife-hood and person-hood.”
I think it’s a little bit of all those things.
There are days when I scream my frustrations out into the blogoverse.
And others when I think out loud about the kind of role model I want to be for my daughter.
There have been times when I’ve talked about my own struggles with depression.
And posts where I’ve just been plain silly.
I’ve forced you all to read along as I indulge my inner sketch comedy writer…
And begged you all for advice.
I’ve lived my life out loud, in public. I’ve gotten to know myself a little better and made friends with a lot of incredible women. My blog? It’s me. The virtual incarnation of Amber Page the writer. Of Red the drama queen. Of Amber the mama, the wife, the daughter, the sister and the friend.
Amber Page Writes is about all the sides of me. And I? Am not that different from hundreds of thousands of other women out there. So, therefore, Amber Page Writes is about all of us ladies struggling to figure out what life’s all about.
Who knows. Maybe together we’ll get somewhere. You think?
This was written as part of Mama Kat’s Writing Workshop. The assignment? Write an elevator pitch for your blog. Now head over to Mama Kat’s and read all the other bloggy wonderfulness.